By following these simple and practical suggestions, your jeans will last longer and always look as good as the day you bought them.

  • To prevent the colour of dark denim from fading, always soak your jeans overnight before you dry them and wear them for the first time. This will help set the dye and keep the colour from fading.
  • Do not wash jeans too often but rather air dry them. If you wear them every day, it is enough if you wash them every 10 days.
  • Always turn your jeans inside out before you wash them. By doing this you make sure that the colour stays the same and the details are not destroyed.
  • Wash your dark denim jeans alone for the first time so that they don't stain or bleed on other clothing.
  • In order to prevent fading, always wash your jeans in cold water, according to the instructions on the label.
  • Do not put stretch denim in the dryer. If you use the dryer regularly, you risk that spandex stretches too far.
  • If you really cannot resist the temptation of drying your jeans in the dryer, make sure you air dry them first. Only then put them in the dryer at low temperature – this will soften them up.
  • Never dry your jeans by putting them on a radiator as denim might wrinkle if you do so.